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Motorola had tremendous equity in the RAZR name. We jumped on the chance to bring RAZR into the Droid Brand. The device was incredibly thin. And the first to be built with a Kevlar body.
Every launch had a planned sequence. Early adopters seldom needed to be sold to. They were so deep in the specifications that there was nothing we could tell them that they didn’t already know. They tended to purchase on emotion. Late adopters were typically less tech savvy. And more pragmatic. So we weighted the back-‐end of each launch with more detail that appealed to the non-‐technophiles.
The RAZR had one of the most seductive profiles of any phone. Most devices default to screen images. We much preferred the edge.