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We launched IBM's cloud effort on the 2016 PGA Masters. Everything on screen is real. Nothing is manufactured in post. The choreography it took to pull this off was extraordinary. Sales jumped 30% in one quarter alone.
We approached the very talented Daniel Pemberton to compose for the campaign. His soundtrack for "Steve Jobs" is brilliant time capsule of 80's synthetic composition . The innocence and blind technological optimism of "Steve Jobs" is exactly what we wanted for IBM cloud. When they're willing, I like to ask composers to compose overlength musical sketchbooks. Below are a few of Daniel's efforts for the campaign.