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We worked with race and monster car driver Collette Davis and Red Bull to build the ultimate Kia Forte. Then decided to jump a stock Forte over it. Collette is a phenomena. Who elbowed her way into racing through guts and guile.
I have a healthy respect for editorial. Sometimes the energy flows from the cadence and chaos of the cut as much as the idea itself. Props to Charlie Harvey from Whitehouse on this one.
We shot seven cameras. And decided to cut them all together for YouTube. In a post shoot interview, I asked Collette if she’s ever been scared behind the wheel. “Just once,” she replied, “on that jump.”
We collaborated with the Drift Brothers to build and test the Red Bull Forte. Once they were excited, we knew we would be too.