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Won us the business. Also became the launch effort.
Everybody has heard of the "Maserati" brand. What we found out that almost nobody understood was the history of the brand. We commissioned the Medallion Logo to feel tactile but also represent the visual language of the luxury category. It's purpose was, in part, to quickly suggest the company's long heritage. The client liked it so much, they agreed to have them minted for autoshows. Provenance. Age. A sense of "premium". The Medallion Logo was very efficient in lending a quick understanding of the brand.