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For younger buyers, shareable life experiences are personal currency. With over 270 SUVs sold in the U.S., we needed a novel slant. The idea was simple—what if we sold Sorento as a machine that helps you seek and capture shareable experiences. Since launch, Kia has not been able to keep up with demand.
Improbable? Perhaps. But not impossible.
Drones are ubiquitous on shoots these days. But this drone company figured a way to capture the entire spot in a “one-er”. We flew in the window of the Sorento while in motion. Then exited the opposite side. Then circumnavigated Sorento during its ascent.